Head of digital marketing (E-com/ CBEC)

An exciting opportunity has arisen for a Head of Marketing to join a forward-thinking organisation at the forefront of brand transformation and cross-border e-commerce. This role is perfect for someone who thrives on creativity, collaboration, and entrepreneurial spirit, with a passion for driving demand and traffic rather than traditional sales-driven marketing.

What you'll do:

As Head of Marketing, you will be responsible for steering the organisation’s brand vision across Hong Kong and Mainland China. Your day-to-day activities will involve developing compelling go-to-market strategies, crafting unique product narratives, and driving creative campaigns that generate demand beyond conventional sales promotions. You will work collaboratively with various departments to ensure seamless execution of cross-border e-commerce initiatives while nurturing a culture of innovation within your team. Success in this role means elevating the marketing function into a strategic powerhouse that champions brand growth through imaginative storytelling, data-driven insights, and close interdepartmental cooperation.

• Guide the overall brand positioning strategy to ensure consistent messaging and impactful brand building across all channels.
• Define product positioning, develop go-to-market strategies, and articulate key selling points that resonate with target audiences in Hong Kong and Mainland China.
• Drive cross-border e-commerce initiatives by creating demand generation campaigns that increase traffic between Hong Kong and Mainland China.
• Develop innovative marketing strategies focused on creative content rather than traditional promotional tactics, ensuring engagement with new customer segments.
• Lead the marketing team’s evolution from executing sales-driven activities to implementing brand-led strategies that foster long-term growth.
• Collaborate closely with Sales, Product, and E-commerce teams to align objectives, share insights, and maximise campaign effectiveness.
• Monitor market trends in both regions to identify opportunities for brand expansion and adapt strategies accordingly.
• Champion data-driven decision making by analysing campaign performance metrics and adjusting tactics for optimal results.
• Mentor team members by fostering an environment of continuous learning, knowledge sharing, and professional development.
• Represent the marketing function in cross-departmental meetings to ensure alignment with organisational goals.

What you bring:

Your proven expertise in cross-border e-commerce will be essential as you navigate the complexities of both Hong Kong and Mainland China markets. The ideal candidate brings not only technical proficiency but also exceptional interpersonal skills, your ability to collaborate effectively across teams will set you apart. A background in branding, product positioning, or storytelling will enable you to create memorable campaigns that resonate widely. Your creative thinking ensures fresh approaches are always considered while your commitment to shared success fosters a supportive atmosphere within the team. Experience mentoring others or leading groups is highly desirable as you help shape the next generation of marketers within the organisation.

• Demonstrated hands-on experience in managing cross-border e-commerce projects with measurable success in digital marketing campaigns.
• Deep understanding of consumer behaviour, market dynamics, and regulatory environments in both Hong Kong and Mainland China.
• Proven ability to craft compelling branding strategies, product positioning statements, and engaging storytelling content tailored for diverse audiences.
• A creative approach to problem-solving combined with a growth mindset that embraces experimentation and learning from outcomes.
• Experience working as part of or leading collaborative teams where knowledge sharing is encouraged and interpersonal skills are highly valued.
• Track record of developing innovative marketing solutions that move beyond traditional promotional methods to drive genuine engagement.
• Entrepreneurial spirit reflected in your willingness to take initiative, adapt quickly to changing market conditions, and pursue new opportunities for growth.
• Results-oriented attitude with a commitment to achieving ambitious targets through teamwork and shared responsibility.
• Team leadership experience preferred; ability to mentor others while fostering an inclusive environment built on trust and mutual respect.