Marketing Executive (Spanish)

A leading global e-commerce company specializing in Asian fashion and beauty is seeking for a Spanish-speaking Marketing Executive. The successful candidate will spearhead influencer marketing initiatives in different markets, significantly increasing brand visibility and driving growth. This role presents a chance to develop and implement impactful strategies, build strong influencer relationships, and contribute directly to the company's success.

Responsibilities:

• Develop and execute a comprehensive influencer marketing strategy: This includes setting clear objectives, identifying target audiences, selecting appropriate influencers, and managing budgets effectively to maximize ROI.
• Lead influencer relationship management: Cultivate and maintain strong, mutually beneficial relationships with influencers, ensuring consistent brand messaging and campaign alignment. This involves negotiating contracts, managing expectations, and providing ongoing support.
• Craft compelling influencer content: Collaborate with influencers to develop engaging and authentic content that resonates with the target audience and aligns with the brand's overall marketing strategy.
• Data-driven optimization: Analyze campaign performance data, including key metrics such as engagement, reach, and conversions, to identify areas for improvement and continuously optimize campaign effectiveness. This requires strong analytical skills and the ability to translate data insights into actionable strategies.
• Market trend analysis and competitive intelligence: Stay abreast of emerging trends in the influencer marketing landscape, monitor competitor activities, and identify new opportunities to enhance brand visibility and reach.
• Innovative campaign development: Proactively propose and implement creative and innovative influencer marketing campaigns that drive brand awareness, engagement, and ultimately, sales.
• Reporting and communication: Prepare regular reports summarizing campaign performance, key insights, and recommendations for future initiatives. Effectively communicate findings and recommendations to stakeholders.

Qualifications:

• Proven influencer marketing success: A demonstrable track record of successfully planning, executing, and measuring the impact of influencer marketing campaigns.
• Strategic thinking and planning: Ability to develop and implement comprehensive marketing strategies, setting clear objectives and aligning activities with overall business goals.
• Exceptional communication and interpersonal skills: The ability to build and maintain strong relationships with influencers, internal stakeholders, and other key partners.
• Data analysis and interpretation: Proficiency in analyzing data from various sources, drawing meaningful insights, and using these insights to inform decision-making.
• Creative problem-solving: Ability to identify and creatively solve challenges related to influencer marketing, adapting to changing market dynamics and emerging trends.
• Proactive and results-oriented: A self-starter with a strong work ethic, a proactive approach to problem-solving, and a commitment to achieving ambitious goals.
• Adaptability and resilience: Ability to thrive in a dynamic and fast-paced environment, adapting to changing priorities and managing multiple projects simultaneously.