Product Marketing Specialist - Bank (20-40k)
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Salary HKD20,000 - HKD40,000 per month + with bonus and medical
Location Hong Kong
CONTRACTORConsultant Rachel Chang
JobRef 1251070/001
Date posted 25 May 2023
hong-kong marketing/product-brand-marketing 2023-05-25 2023-06-24 marketing Hong Kong HK HKD 20000 40000 40000 MONTH Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
One market leading multinational bank is now looking for a product marketing specialist. It is a valuable opportunity to gain regional exposure and take part in business strategy planning!
Responsibilities:
- Assist to roll out and execute acquisition, portfolio and engagement campaigns to grow customer base and deepen product penetration, focusing on Great China and International Banking customer segments
- Work closely with different internal stakeholders to formulate and implement different strategies/plans for enhancing sales performance and driving public awareness
- Support to launch marketing programs, including client events and localized promotion, to uplift customer experience and product penetrations for targeted segments
- Conduct competitor analysis and business result tracking to support business decision making
- Support managers on ad-hoc campaign and administrative duties as assigned
Requirements:
- Degree holder with major in Business Administration, Finance, Economics, Marketing or other related discipline
- 2+ years of working experience in retail banking or financial industry,
- Preferrable in Segment Management, and/or Product Marketing
- Good command of both written and spoken English and Chinese (Cantonese). Fluent Mandarin is a plus
- Proficient with MS Office
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