Senior Director, Digital Marketing
Location Hong Kong Island
Consultant Lucy Hunter
Date posted 20 July 201841 Connaught Road Central Hong Kong Robert Walters Hong Kong
One of the leading International financial service groups are seeking a Senior Director of Digital Marketing to join their team in Hong Kong. This will be a challenging yet role which requires excellent digital marketing expertise and and solid experience in digital customer engagement. Primarily you will be the Digital Marketing Expert for this business.
- Develop & implement digital campaigns to enhance customer response and improve reach of target audience.
- Develop strategy & manage public website, apps, Facebook, WeChat.
- Develop & execute new sourcing channel to generate leads for distributors.
- Develop online, mobile and social initiatives that support brand team.
- Optimise SEO and SEM effectiveness.
- Expected to act as Digital Marketing Expert; advise other teams when required.
- University degree with 12+ years of experience in marketing, digital/social media strategy
- Opertionally able with a proven record in driving & producing results
- Excellent project management & team collaboration skills
- Excellent verbal and written communication skills
- A good people leader who cares about team development
- Good knowledge of new digital trends