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Events Manager (Luxury Fashion)

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This position is responsible for shaping and executing a strategic client engagement and events program. The role focuses on enhancing customer experience, deepening client relationships, and supporting commercial objectives through curated activations and partnerships. The successful candidate will collaborate closely with retail teams to ensure initiatives are aligned with business priorities and resonate with target audiences.

Key Responsibilities

  • Design and deliver a calendar of high-impact client events and bespoke experiences.
  • Align event strategy with client segmentation and business goals, ensuring relevance and effectiveness.
  • Partner with retail teams to co-develop plans and manage budgets efficiently.
  • Track event performance and implement follow-up actions to drive engagement and loyalty.
  • Support clienteling efforts by enabling boutique teams to leverage events for relationship-building.
  • Identify and cultivate strategic partnerships to broaden reach and attract new clientele.
  • Coordinate tailored experiences for top-tier clients, both locally and abroad.
  • Oversee seasonal gifting and treatment programs to reinforce brand affinity.
  • Develop marketing materials and communications to support event promotion and client outreach.
  • Analyze event outcomes, including ROI, client feedback, and engagement metrics.
  • Present insights and recommendations to internal stakeholders to inform future planning.

Qualifications & Experience

  • Degree in Marketing, Business, or related field.
  • At least 5 years of experience in event management or client engagement, within luxury or premium retail.
  • Proven ability to deliver strategic programs that enhance client experience and support commercial growth.
  • Fluent in Cantonese and English.
  • Strong communication and stakeholder management skills.
  • Creative, proactive, and detail-oriented with a high level of professionalism.
  • Comfortable working under pressure and managing multiple priorities.

Contract Type: Perm

Specialism: Marketing

Focus: PR & Events

Industry: Fashion

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Central and Western District

Job Reference: YELYEF-4241729C

Date posted: 8 October 2025

Consultant: Eleanor Chan