PR & Branding Manager

We are seeking for a potential PR & Branding Manager for a fast-growing conglomerate in Hong Kong.

Duties:

Media Relation and Branding

• Plan and implement media relations strategies and campaigns
• Establish and maintain good relationships with media, and stay on top of the latest developments of media landscape in Hong Kong
• Pitch media interviews to communicate the Group’s strategy and innovations, and respond to media inquiries in a timely and accurate manner
• Plan and execute media events, including press conferences, briefings, and tours
• Provide report and analysis on media coverage, industry trends and best practices
• Identify and evaluate opportunities for awards and media sponsorships, and collaborate with various business units to manage award submissions and media sponsorships

Crisis Management

• Monitor and identify potential issues of the Group & the industry
• Alert relevant teams at early stage for timely attention and handling if there are any emergencies
• Take lead in providing strategic advice and end-to-end solutions for dealing with media in crisis
• Execute issue and crisis management plans to mitigate reputation risks and safeguard the brand of the Group

Requirements:

• Bachelor in Communications, Journalism, Business Administration, Marketing or relevant qualification
• Minimum 2 years of experience managing a team, as well as 10 years of expertise in public affairs, media relations, and corporate communications
• Ability to influence others with appropriate self-confidence and presence
• Proven track record of implementing innovative and successful PR and communications campaigns to accomplish business objectives and improve brand visibility
• Experience working in a complex business organization, real estate or financial industry
• Solid understanding of media landscape and trends, as well as strong network with media in Hong Kong and Mainland China

Any interest, please reach out to Angel Shiu at +852 2103 5325 / angel.shiu@robertwalters.com.hk