Digital Marketing / E-commerce Manager – Skincare
Salary Negotiable
Location Hong Kong
FULL_TIMEConsultant Chantel Wong
JobRef 1209000/001
Date posted 09 January 2023
hong-kong marketing/online-crm-database-marketing 2023-01-09 2023-03-10 marketing Hong Kong HK Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
Digital Marketing / E-commerce Manager – Skincare Our client is a reputable company within the skincare field and they have great believe in their skincare & body products and supplements which they only sell well-known products from overseas to their customers. They have several retail stores across Hong Kong and would like to expand their e-business in China market. If you have skincare related experience in digital marketing / e-commerce and looking to join a fast-growing company then you are the perfect talent for the role.
Responsibilities
• Develop and implement E-Commerce strategy in particular for China market
• Manage and monitor the social media/online platforms for example TMall / Little Red Book (小紅書) in China to achieve business goals
• Plan and execute digital and social media marketing campaigns for those online platforms including WeChat Mini Program
• Develop and oversee effective planning and localized execution of content across the websites and online marketing campaigns
• Work closely with marketing team to drive performance marketing channels including SEM, SEO, email, re marketing, and affiliate programs
• Analyze past and update data to track the trends, monitor performance indicators, and analyze causes of unexpected variances. Perform appropriate competitive analyses, bench marking, and research to drive solid ROI analysis and recommendations
• Oversee budget for key programs (Program development, Promotions, 3rd party retailers’ sites, Digital Marketing, Search and Affiliate) to maximize opportunities and ROI
• Analyze the online customer journey to identify improvement opportunities that increase conversion, and proactively understand and utilize CRM tools and analytic to improve both customer experience and sales growth
Requirements
• 6 years or above experience in Digital marketing / E-commerce, if it’s skincare related industry, would be a benefit
• Bachelor degree’s related to Marketing / Business
• Good command in Chinese and English
• Strong communication skill, analytical mindset and project management skills
• Embrace with new challenges and can-do attitude
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