Consumer Insight Manager, FMCG
Salary Negotiable
Location Hong Kong
FULL_TIMEConsultant Jenny Chan
JobRef 1207990/001
Date posted 04 January 2023
hong-kong marketing/insight-and-analysis 2023-01-05 2023-03-05 marketing Hong Kong HK Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
Our client is one of a leading FMCG companies is looking for a Consumer Insight Manager to join their team. They are currently seeking for talents with strong business acumen and strategical framework development experience. If you are enthusiastic candidate with relevant experience and desire to develop your career in long-established company then this is an excellent role for you!
Job Descriptions:
- Develop strategical business direction and consumer research at global and regional level
- Responsible to set up insight framework to manage brand and category performance
- Leverage analytics and data visualization tools to evaluate consumer buying journey
- Work collaboratively with internal teams to ensure the effectiveness of business strategy
- Manage research agencies to set up projects objective and monitor progress to ensure quality deliverable
- Analysis consumer behaviours and market trends to support the development of brand strategy and enhance market share
- Prepare regular performance reports and forecast analysis for management review
- Assist in ad hoc duties as assigned
Job Requirements:
- Bachelor Degree in Marketing, Statistics/Quantitative Analysis or any related discipline
- Minimum 5 years relevant experience in FMCG industry with regional exposure
- Familiar with consumer segmentation and insight analysis
- Excellent communicator with entrepreneur mindset, and strong in project management
- Strong strategical thinking, analytical and problem-solving skills
- Team-player and able to work across different functional teams
Job Offer:
- Medical insurance
- Dental insurance
- Double pay bonus
- Performance bonus
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