Let our industry specialists listen to your aspirations and present your story to the organisations in Hong Kong that fit you the best as we collaborate to write the next chapter of your successful career.
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Let our industry specialists listen to your aspirations and present your story to the organisations in Hong Kong that fit you the best as we collaborate to write the next chapter of your successful career.
We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help companies in Hong Kong meet their needs.
Job summary /Introduction
A listed electronics company in Hong Kong is currently looking for a Digital Performance Manager to join their expanding business.
Description Key responsibilities:
• Develop and execute growth strategy for digital channels and e-commerce platforms across APAC • Create and implement an acquisition marketing plan across core digital channels including PPC / Paid Social / SEO and grow new underutilised channels such as Affiliates and Programmatic Display networks • Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic, lead generation, and conversions • Develop and deliver personalised content to targeted audience via CRM and E-commerce platforms/websites • Develop monthly/quarterly performance plan based on key business objectives, e.g., sales, revenue, CPA, ROAS, leads, CPL, etc. • Integrate live dashboards - report and measure multiple campaigns across many online channels including SEO, SEM, social media, EDM, etc. • Drive volume through focusing on the bottom of funnel and to ensure that the pages are built with conversion in mind • Use lead-nurturing workflow tools to generate leads and convert those leads into customers • Review and analyses performance to maximize campaign performance • Recognize improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required
Key Requirements:
• Bachelor’s Degree in Marketing, Business Management, Information System or related fields • At least 5 years relevant experience • Computer literate in MAC OSX and proficiency in MS Office • Experience in Google Analytics and comfortable with data visualization tool such as PowerBI • Knowledge of the latest growth practices including paid acquisition, SEO, SEM, etc. • Successful track record in campaign management across paid, owned channels – SEM, SEO, outreach, social, EDMs • Successful track record in delivering leads through digital channels
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