Growth Marketer (Start Up, International, Lifestyle)

My client is a home‑grown international company with a fun, entrepreneurial spirit. Based in Hong Kong, they operate with a lean, collaborative team and are steadily expanding into other APAC markets. Their culture is agile, creative, and ambitious - thrive on building from the ground up and scaling new ideas into impactful business results.

Currently in search of a Growth Marketer and take ownership of building and optimizing growth engine from scratch. This role is ideal for someone who thrives in a start‑up environment, enjoys experimenting with new ideas, and is motivated by measurable impact. You will be responsible for driving funnel conversion, running A/B tests, and developing strategies to accelerate customer acquisition and retention across markets.

Key Responsibilities

• Design, implement, and optimize the full marketing funnel to drive conversion and growth.

• Develop and execute A/B testing frameworks to validate hypotheses and improve campaign performance.

• Build scalable growth strategies from the ground up, including digital acquisition, retention, and referral programs.

• Collaborate with product, sales, and leadership teams to align growth initiatives with business objectives.

• Analyze data to identify trends, opportunities, and areas for improvement, translating insights into actionable strategies.

• Experiment with new channels, tools, and approaches to unlock growth potential in APAC markets.

• Establish KPIs and reporting mechanisms to track performance and communicate results to stakeholders.

Qualifications & Skills

• 5 years of experience in growth marketing, digital marketing, or performance marketing (start‑up or small team experience preferred).

• Strong understanding of funnel optimization, customer acquisition, and retention strategies.

• Hands‑on experience with A/B testing, analytics tools, and marketing automation platforms.

• Data‑driven mindset with the ability to translate insights into clear actions.

• Entrepreneurial spirit—comfortable with ambiguity, resourceful, and eager to build from scratch.

• Excellent communication and collaboration skills, with the ability to work across functions and regions

• Familiarity with APAC markets and cultural nuances is a plus

• Fluency in spoken English and Chinese