Communications & Marketing Manager, Insurance

The role is to manage integrated marketing and corporate communications to strengthen brand and drive business growth. The role covers PR, social media, executive thought leadership, CSR, sponsorships, events, and product launches, including content creation, media relations, agency and budget management, brand governance, and KPI tracking.

Job Responsibilities:

• Lead and execute the company’s marketing and corporate communications strategy to strengthen brand positioning and drive business growth.
• Build brand awareness and reputation through integrated initiatives including PR, social media, influencers, thought leadership, CSR, and sponsorships.
• Develop and deliver executive communications to position senior leaders as industry thought leaders, including media engagement and social presence management.
• Plan and manage integrated marketing communications for product launches and customer campaigns, producing sales and marketing materials.
• Develop key communication content such as press releases, media pitches, social posts, articles, infographics, and videos.
• Manage media relations, monitor news, and provide insights to shape communication strategies.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
• At least 6 years of experience in marketing and corporate communications, preferably in financial services, or insurance sector.
• Strong experience in media relations, branding, CSR, and integrated marketing campaigns.
• Proven project management, storytelling, and stakeholder engagement skills.
• Creative, analytical, and results-driven with a proactive and adaptable mindset.
• Strong leadership, interpersonal, and organisational capabilities.
• Able to work independently in a fast-paced environment with high attention to detail.
• Excellent bilingual communication skills in English and Chinese (spoken and written).