Marketing Manager - FMCG, Snacks

We are partnering with a reputable snack brand to find a Marketing Manager develop impactful marketing strategies across key Asian markets.This role will focus on Hong Kong, with expansion into Taiwan and Southeast Asia. The ideal candidate will have a proven track record in driving user acquisition, boosting brand awareness, and fostering strong customer engagement in diverse cultural contexts.

Responsibilities:

• Develop and execute comprehensive marketing strategies for both local and global markets to increase user acquisition, brand awareness, and customer engagement.
• Manage and optimize key digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
• Oversee the creation and implementation of culturally relevant marketing campaigns tailored to specific regions.
• Lead global PR efforts, encompassing media relations, press releases, and crisis communication.
• Monitor and analyze marketing performance data, providing data-driven insights and recommendations for continuous improvement.
• Collaborate effectively with product development and sales teams to ensure marketing strategies align with overall business objectives.
• Manage marketing budgets, allocating resources efficiently across various campaigns and channels.
• Stay abreast on industry trends, competitor activities, and emerging marketing technologies in the Asian snack food market.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience, with a strong emphasis on growth and digital marketing.
• Goal-oriented and result-driven
• Proven success in managing global marketing campaigns and implementing user acquisition strategies.
• Advanced analytical skills and experience with marketing analytics tools.
• Exceptional communication and project management skills.
• Fluency in English, Cantonese, and Mandarin, coupled with a deep understanding of Hong Kong and Chinese cultures.
• Ability to thrive in a dynamic and fast-paced work environment.