Senior Marketing Manager - Social Media

A leading international Financial Institution is now expanding their Marketing team in Hong Kong and is now looking for a Seasoned Senior Marketing Manager to grow with their team. The position will be focused on driving Brand and business reputation and positioning through integrated media strategies for the Hong Kong Market. Candidates with solid Media buying & Social Media campaign experience would be a great fit to the role.

About the role:

• Drive the Brand and business reputation and positioning by delivering an integrated media strategy that align with the company objectives
• Synergise media and marketing strategies and initiatives to maximise impact
• Create media innovation & content that is customer engaging
• Media content creation and planning from working with Marketing team and group Communication team
• Execute & optimize media plan for better marketing investment
• Build brand reputation by using insights from internal and external media driving discussions and communications planning
• Provide integrated media advice and execution from business perspective in support of the company's strategy, purpose and values
• Work with stakeholders within the company as well as the Marketing teams on media related matters

Requirements:

• University graduate in business studies, communications or a related field
• 15+ years of relevant experience within Marketing, strengths in Social Media campaigns
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Ability to think innovatively and adopt an agile mind-set to shape our communications
• Commitment to putting the customer at the heart of all communication and activities development
• Seasoned media buy expert with all-rounded expertise from traditional to cutting edge media solution
• Solid leadership experiences gained from media account is highly preferred or experienced: such as Head of Media candidates from property developers, Local conglomerates, MNCs, retail / FMCG industries with B2C focus
• An excellent story teller to draw client’s target audience into client’s brand narrative and to create a positive perception about the brand
• Proven ability in stakeholder engagement and influence at a senior level
• Possess relevant Hong Kong market experience. China experience is a plus
• Strong project and time management, organized and be able to multitask and meet tight deadlines
• Possess hands on PC skills, including proficiency in Microsoft Office applications
• Superior communication skills, both writing and speaking, in Chinese and English
• Team-oriented and able to work in a collaborative environment