Marketing, Creative and Content Lead, Editor

A leading insurance company is looking for creative talent to support their business in Hong Kong.

Key Responsibilities

• Lead the creative and multimedia function, collaborating closely with the multimedia designer.
• Develop integrated marketing assets for web, digital, email, social media, print, events, and video.
• Craft compelling copy and narratives for campaigns, executive presentations, and video scripts.
• Ensure content quality, consistency, and adherence to brand voice across all channels.
• Implement and optimise creative workflows through Generative AI to improve efficiency.
• Edit and refine content to maintain messaging standards.
• Provide hands‑on support in multimedia production during peak periods.

Requirements

• 8+ years’ experience in creative content development
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with AI content generation tools (e.g., Jasper, Copy.ai, Higgsfield.AI).
• Strong UX writing understanding and familiarity with multimedia workflows.
• Experience with brand management and cross‑platform content alignment.
• Digital marketing certifications (e.g., Google Analytics) preferred.