Digital Marketing Specialist - Banking
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Salary Negotiable
Location Hong Kong
CONTRACTORConsultant Yoyo Chun
JobRef 1222650/001
Date posted 10 March 2023
hong-kong marketing/advertising 2023-03-10 2023-04-09 marketing Hong Kong HK Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png trueThe Role Overview: This role will be responsible for supporting the new Martech initiatives, executing marketing campaigns and analyzing performance. This is a 1 year renewable contract with a leading regional bank.
Key Responsibilities:
- This role is a newly created role to support the new Martech initiatives for the Intuitional Banking Group
- Execute Email blast, app banner & push notification and reporting
- Conduct trial test before mass distribution to customers
- Help on consolidating of data list and make sure all data are well organized and filtered for marketing communication
- Website maintenance and campaign page set up
- Collaborate with internal teams to create landing pages and optimize user experience
- Analyze post-campaign data and optimize to improve campaign results
- Work with regional and local stakeholders to manage and trouble shoot local implementation of regional MarTech suites, e.g. Contextual Marketing Platform, self-built CMS
Key Skills:
- Hands-on experience in marketing campaign execution
- Hands-on experience with HTML, content management systems and managing data
- Intermediate knowledge in excel
- Basic knowledge of Google Analytics
- Speaking efficiency in English and Cantonese
Company Overview:
This is a leading regional bank.
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