(Senior) Business Analyst, Banking, 30k
Salary HKD25,000 - HKD30,000 per month
Location Hong Kong IslandCONTRACTOR
Consultant Louis Hui
Date posted 22 August 20192019-08-22 2019-09-21 it Hong Kong Island HK HKD 25000 30000 30000 MONTH Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
Our client is a well-known regional bank, they are looking for a (Senior) Business Analyst to assist their ongoing Digital Insurance platforms development projects, job scope is diverse including data analysis, project management and day-to-day marketing administrative work. Candidates with Banking & Insurance platform development experience is definitely a plus.
• Work closely with stakeholders across Insurance product teams to drive digital life and general insurance product sales and revenue.
• Assist Manager in system enhancement with IT support, prepare business requirement and ensure full compliance and legality of the service Identify product gap by conducting marketing research and gap analysis
• Initiate digital marketing campaigns, adopt A/B testing methodology to test different target groups and evaluate campaign result
• Deep dive into data, identify business opportunities and target segment
• Review end-to-end customer digital journey from acquisition, activation to retention.
• Based on product knowledge, propose enhancement on interface and back-end system for the purpose of driving sales and improve customer experience
• Degree holder in Business, Marketing or e-Commerce with 4 years working experience, preferably in banking / financial institutions / marketing
• Able to work independently, under pressure and must be a fast learner
• Excellent communication skills in both English and Chinese
• Digital Marketing, IT system enhancement knowledge
• Expert in Microsoft excel & data/number analytic is a plus