Sales & marketing - 2015 market update

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The sales and marketing recruitment market saw a strong competition for talent in the first half of 2015, with candidates often receiving multiple offers. Hong Kong remained an attractive place for businesses with its position as a regional hub and gateway to the China market. We also saw more start-ups and smaller companies setting up in the city due to the ease of doing business in Hong Kong. These favourable conditions created a high demand for sales and marketing professionals with strong English and Chinese language skills who could help increase brand presence and grow revenue.

As digital continued to be a focus for many organisations, they actively sought specialists with solid experience in digital marketing, content management and social media platforms to help expand their online presence. The growing importance of branding also drove the demand for media relations managers to help companies maximise brand visibility through free media, as well as corporate communications directors to manage internal and external communications to ensure consistency in messaging.

The growth of digital also drove hiring on the contract side. We saw companies look for digital marketers, social media specialists as well as online content editors who could write and localise content for the Greater China region. All-rounded, junior marketing and communications candidates were also in high demand to support the team with a full range of marketing activities. In addition, financial services firms sought events specialists to assist with annual and project-based events and conferences.

Sales professionals also saw plenty of job opportunities as organisations were always on the lookout for strong solution sales managers who could tailor products and services based on customers’ needs. The ability to acquire new business and devise business development strategy was also highly sought-after. However, hiring managers often found it challenging to fill these positions since the best sales candidates would often only move if they were offered a much better remuneration package.

With more businesses looking to establish in Hong Kong, the recruitment market will likely become more competitive in the second half of the year. In particular, digital marketing specialists and sales managers will remain in high demand but short supply. It is important for companies to offer a competitive salary package and move quickly through the hiring process in order to secure top talent.

Sales and marketing professionals switching between permanent roles will receive increments of 10-15%. Marketing contractors will generally expect a 15% increase; some companies are willing to offer 20-25% increments to high-calibre candidates to attract and retain them in contract positions.

For the full report and latest salary information, please click to download the Robert Walters 2015 Hong Kong Market Update - Sales & Marketing.

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