Marketing Director (Based in HK, cover China Market)

Our client is a well-known medical device company with global presence, focusing on cardiovascular surgery products. They are now seeking for a seasoned marketing leader to expand the market presence in China. This is a newly created position with good exposure and new challenges.

Key Responsibilities:

• Translate business goals into effective marketing strategies
• Develop and implement comprehensive marketing & pricing strategies expand market presence in China, to maintain strong brand identity, to enhance the brand visibility, to drive market growth, to initiate new product launches, etc
• Drive market research and analysis to identify customer needs, market trends, and competitive landscape.
• Develop and implement digital marketing strategies, oversee digital marketing initiatives, including website optimization, social media strategies, search engine marketing, and email marketing campaigns
• Develop strategies to enhance customer engagement and loyalty, including customer relationship management (CRM) programs and customer retention initiatives
• Foster strong relationships with key customers and other key opinion stakeholders in the medical device industry
• Develop and manage the marketing budget, ensuring optimal allocation of resources and delivering measurable results
• Stay updated on industry trends and regulatory changes that may impact marketing strategies
• Liaise and collaborate with various internal and external stakeholders, sales & marketing teams, medical professionals, government authorities, local networks, and executive leadership, to align marketing initiatives with overall business objectives
• Be a reliable partner and advisor to marketing team and the top management
• May have frequent travel to China due to business needs

Key Requirements:

• Bachelor’s/ Master’s degree in marketing/ Business Administration/ Biomedical/ Biotechnology/ Bioengineering or in related disciplines
• 10+ years of marketing experience in medical device industry, with a deep understanding of the medical device market in China, industry regulations, market trends and best practices; including/ plus 4+ years of senior management experience is preferred
• Good connections with Hospitals/ Universities/ Cardiologist/ Professors in China are preferred
• Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
• Proficiency in digital marketing, including social media, SEO/SEM, content marketing, and marketing automation
• Candidate from sizeable medical device company who has marketing experience in China are welcome
• Oversea candidates who are willing to relocate to Hong Kong and have excellent language proficiency are welcome
• Excellent written and verbal communication skills in English and Mandarin
• Excellent numerical and analytical skills with business acumen, excellent interpersonal skills, Results-oriented mindset, strong leadership, and problem-solving skills