Marketing Director (Based in HK, cover China Market)
Salary HKD75,000 - HKD90,000 per month
Location Hong KongFULL_TIME
Consultant Polly Lam
Date posted 14 September 2023hong-kong healthcare/healthcare-sales-and-marketing 2023-09-14 2023-11-13 medical-and-nursing Hong Kong HK HKD 75000 90000 90000 MONTH Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
Our client is a well-known medical device company with global presence, focusing on cardiovascular surgery products. They are now seeking for a seasoned marketing leader to expand the market presence in China. This is a newly created position with good exposure and new challenges.
- Translate business goals into effective marketing strategies
- Develop and implement comprehensive marketing & pricing strategies expand market presence in China, to maintain strong brand identity, to enhance the brand visibility, to drive market growth, to initiate new product launches, etc
- Drive market research and analysis to identify customer needs, market trends, and competitive landscape.
- Develop and implement digital marketing strategies, oversee digital marketing initiatives, including website optimization, social media strategies, search engine marketing, and email marketing campaigns
- Develop strategies to enhance customer engagement and loyalty, including customer relationship management (CRM) programs and customer retention initiatives
- Foster strong relationships with key customers and other key opinion stakeholders in the medical device industry
- Develop and manage the marketing budget, ensuring optimal allocation of resources and delivering measurable results
- Stay updated on industry trends and regulatory changes that may impact marketing strategies
- Liaise and collaborate with various internal and external stakeholders, sales & marketing teams, medical professionals, government authorities, local networks, and executive leadership, to align marketing initiatives with overall business objectives
- Be a reliable partner and advisor to marketing team and the top management
- May have frequent travel to China due to business needs
- Bachelor’s/ Master’s degree in marketing/ Business Administration/ Biomedical/ Biotechnology/ Bioengineering or in related disciplines
- 10+ years of marketing experience in medical device industry, with a deep understanding of the medical device market in China, industry regulations, market trends and best practices; including/ plus 4+ years of senior management experience is preferred
- Good connections with Hospitals/ Universities/ Cardiologist/ Professors in China are preferred
- Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
- Proficiency in digital marketing, including social media, SEO/SEM, content marketing, and marketing automation
- Candidate from sizeable medical device company who has marketing experience in China are welcome
- Oversea candidates who are willing to relocate to Hong Kong and have excellent language proficiency are welcome
- Excellent written and verbal communication skills in English and Mandarin
- Excellent numerical and analytical skills with business acumen, excellent interpersonal skills, Results-oriented mindset, strong leadership, and problem-solving skills
Salary: HKD50,000 - HKD60,000 per monthLocation: Hong KongDate posted: 21 September 2023Our client is a well-known medical device company with global presence, focusing on cardiovascular surgery products. They are now seeking for a talented marketing leader to expand the market presence and drive the business growth across APAC and Europe.
Salary: HKD30,000 - HKD50,000 per month + Plus IncentiveLocation: Hong KongDate posted: 16 August 2023Our client is a Pharmaceutical and Biotechnology company listed in US. They are looking for talented medical sales to support new business expansion in HK.