Assistant product Communication Manager - Insurance
Salary HKD25000 - HKD30000 per annum
Location Hong Kong
Consultant Tara Lam
Date posted 20 October 2016
Reporting to the Senior Manager, this role will focus on on the insurance product deveopment process and marketing. Concrete product and regulation knopwledge will be required.
- Overall project management of product-related material change (for all products and all channels) with business change analysis to a variety of 20+ projects ranging from new product launch, existing product enhancement, ad-hoc request or change, internal guideline and external regulation / audit.
- manage product-related communication materials including all product brochures, sales concept flyers / tools, annual statement, 100+ product-related letters and correspondences and announcements
- New and existing online and offline product marketing content and collaterals development and conduct product material review to ensure clear and effective customer communications adhering Internal Group Guideline & Regulatory requests
- Manage the end to end review and approval process of communications across group marketing / proposition, internal, legal and compliance and channels’ stakeholders with proper governance
- Prepare agency brief and manage external agencies to ensure product marketing materials are delivered on time, within budget with inventory and cost management, in adherence of group brand guideline
- Conduct market product intelligence to determine competitive positioning of insurance product and work with product teams to determine the key improvements and business opportunities. Provide regular market updates on products highlights, market share and campaigns
- Experience in financial services, particularly insurance or wealth management products (e.g. UL, ILAS, Par, Protection and GI) retailing to different segment of customers via multiple distribution channels
- Experience in managing a small team would be a plus
- Highly effective communication and interpersonal skills
- High levels of energy and enthusiasm