FP&A Controller | BP Role | Cost focus | MNC & 1.2M

We are seeking an experienced finance professional to take ownership of commercial cost management and performance analysis across global Sales & Marketing functions. This role sits at the heart of commercial decision‑making, supporting leadership with insights that elevate brand impact, campaign effectiveness, and financial discipline.

You will partner directly with marketing, brand, digital, and commercial stakeholders to bring clarity to how investments perform — and how they can perform better. From evaluating the ROI of brand initiatives to tightening spend governance and enhancing financial transparency, your work will directly influence strategic direction across regions.

This is a hands‑on, analytical, and highly collaborative position that requires strong financial acumen, excellent communication skills, and the ability to connect numbers with narrative.

Key Responsibilities

1. Marketing ROI & Campaign Effectiveness

• Lead financial evaluations of brand, digital, and commercial campaigns, assessing cost efficiency, return on spend, and success against KPIs.
• Partner with stakeholders pre‑launch to define metrics, budget parameters, revenue expectations, and performance benchmarks.
• Conduct post‑execution reviews to highlight ROI achieved, variances observed, and opportunities to enhance future outcomes.
• Evaluate cost allocation across channels and regions to ensure investments drive measurable business value.

2. Commercial Insights & Decision Support

• Analyze marketing and commercial data to uncover trends, inefficiencies, and growth opportunities.
• Translate financial findings into clear recommendations for non‑finance partners across multiple global markets.
• Provide scenario modelling to support commercial planning, pricing considerations, and investment prioritization.

3. Spend Management, Governance & Controls

• Oversee marketing cost categories including campaigns, promotions, events, media, creative agencies, partnerships, and travel.
• Ensure spend aligns with budgets, approval protocols, and financial policies.
• Identify cost‑saving opportunities through efficiency analysis, vendor comparisons, and process enhancements.
• Strengthen workflows around budgeting, approvals, reporting, and spend tracking.

4. Financial Reporting & Performance Tracking

• Prepare monthly and quarterly financial summaries focused on spend vs. budget, KPI performance, and campaign returns.
• Develop dashboards and reporting templates to improve visibility for Sales & Marketing leadership.
• Assist in planning cycles including budgeting, reforecasting, and long‑term spend modelling.

5. Business Partnering

• Act as a finance advisor to senior Sales & Marketing stakeholders, supporting decision‑making through data‑driven insights.
• Foster accountability by promoting transparency, cost consciousness, and ownership across teams.
• Collaborate with global offices and cross‑functional partners to align priorities and financial outcomes.

Qualifications & Experience

• 10+ years of relevant finance or accounting experience, ideally with exposure to marketing finance, commercial analytics, or FP&A.
• Professional accounting qualification (CPA or equivalent).
• Strong command of financial modelling, variance analysis, and reconciliations.
• Advanced Excel skills; familiarity with BI or dashboarding tools is a plus.
• Proven track record partnering with Sales, Marketing, or Commercial teams.
• Ability to influence stakeholders at all levels and communicate complex insights clearly.
• Detail‑oriented, organized, and comfortable working under tight timelines.

Who Thrives in This Role

This position is ideal for a finance professional who enjoys:

• Connecting analytics with commercial storytelling
• Working cross‑functionally with creative and revenue‑driven teams
• Improving processes and building structure where needed
• Driving measurable impact through financial insight
• A balance of hands‑on analysis and strategic advisory