This luxury fashion group is seeking for a high calibre and experienced senior marketing candidate to head up the Marketing & PR division. Based in Hong Kong, the Marketing Director will be responsible for overall marketing disciplines of the group in Greater China and South East Asian countries.
Responsibilities:
establish and manage the marketing plan and promotional strategies including advertising, PR, product launch and events promotions
create marketing synergy through the creation and delivery of integrated marketing solutions
control the marketing budget, keep the budget well balanced and controlled by well allocation of the resources
establish and enhance the image & branding of the brand; maintain an effective relationship with vendors, business partners & principals, related Government offices, and press/media
formulate strategic marketing plan and operation plan, line up with different divisions to implement appropriate marketing programme; maintain market awareness, sensitivity and response to the changing customer and market needs
analyse current market situation and competitive activity to identify new marketing approaches and opportunities
develop and implement a customer loyalty programme and VIP Club programme
work closely with the Merchandising and Retail team to monitor the sales, evaluate the executed or ongoing marketing programmes; if necessary, conduct appropriate adjustment to the marketing strategies
Qualifications:
minimum 10 years experience in luxury fashion marketing and with five years at managerial level
bachelor degree required and advanced degree in business or related fields preferred
experience in Asia / Greater China and can communicate and familiar with locals HK market
good interpersonal skills, negotiation skills, conflict resolution skills and strong analytical mind
bilingual (English and Cantonese/Chinese)
If you would like to apply for this role or find out more, please apply online or contact Christy Wong at Robert Walters on (852) 2103 5300 or christy.wong@robertwalters.com.hk quoting the Job Reference CWO/309010.